.MarketingGuidePage_page__bRCWC{font-family:var(--font-ui-latin),sans-serif;background:#f7f3ea;color:#172e25}.MarketingGuidePage_page__bRCWC[dir=rtl]{font-family:var(--font-ui-arabic),sans-serif}.MarketingGuidePage_page__bRCWC .landing-skip-link:not(:focus){clip-path:inset(50%)}.MarketingGuidePage_container__piVXd{width:min(1184px,calc(100% - 64px));margin-inline:auto}.MarketingGuidePage_header__wjzEJ{border-bottom:1px solid #dce2d6;background:#fffdf8}.MarketingGuidePage_navigation__1EHH5{min-height:92px;display:flex;justify-content:space-between;align-items:center;gap:24px}.MarketingGuidePage_brand__RzPRv{display:inline-flex;align-items:baseline;gap:10px;color:#174c3a;font-size:25px;font-weight:800}.MarketingGuidePage_brand__RzPRv>span:nth-child(2){font-size:18px;font-weight:400;color:#8b937f}.MarketingGuidePage_navActions__m_LEJ{display:flex;align-items:center;gap:24px}.MarketingGuidePage_navActions__m_LEJ>a{display:inline-flex;align-items:center;justify-content:center;min-height:44px;font-size:14px;color:#174c3a}.MarketingGuidePage_button__eFA_b,.MarketingGuidePage_navActions__m_LEJ>.MarketingGuidePage_button__eFA_b{display:inline-flex;min-height:48px;align-items:center;justify-content:center;padding:12px 22px;border-radius:7px;background:#174c3a;color:#fffdf8;font-size:14px;font-weight:700;text-align:center}.MarketingGuidePage_button__eFA_b:hover{background:#102f25}.MarketingGuidePage_back__sysVR{display:inline-flex;align-items:center;min-height:44px;gap:8px;margin-block:32px 18px;color:#476052;font-size:13px}.MarketingGuidePage_hero__YRXqt{max-width:910px;padding-bottom:54px}.MarketingGuidePage_eyebrow__4BbiY{color:#55715f;font-size:12px;font-weight:800;letter-spacing:.1em;line-height:1.7}[dir=rtl] .MarketingGuidePage_eyebrow__4BbiY{letter-spacing:0}.MarketingGuidePage_hero__YRXqt h1{max-width:880px;margin-block:16px 24px;font-size:clamp(34px,4.5vw,56px);line-height:1.18;font-weight:600;letter-spacing:-.035em;text-wrap:balance}.MarketingGuidePage_page__bRCWC[dir=rtl] .MarketingGuidePage_hero__YRXqt h1{line-height:1.5;letter-spacing:0}.MarketingGuidePage_introduction__jSWEG{max-width:790px;color:#4c6054;font-size:18px;line-height:1.85}.MarketingGuidePage_introduction__jSWEG p+p{margin-top:14px}.MarketingGuidePage_bodyLayout__Ogtbp{display:grid;grid-template-columns:250px minmax(0,1fr);align-items:start;gap:72px;padding-block:42px 72px;border-top:1px solid #d3dccd}.MarketingGuidePage_contents__ApohG{position:sticky;top:28px;display:grid;align-content:start;gap:16px;padding-inline-end:28px;border-inline-end:1px solid #d3dccd;color:#55715f}.MarketingGuidePage_contents__ApohG h2{font-size:14px;line-height:1.6;font-weight:800;color:#172e25}.MarketingGuidePage_contents__ApohG ol{list-style:decimal;margin:0;padding-inline-start:20px}.MarketingGuidePage_contents__ApohG li{padding-block:6px;padding-inline-start:4px}.MarketingGuidePage_contents__ApohG a{color:#365743;font-size:13px;line-height:1.7;text-decoration:underline;text-decoration-color:#b9c5b2;text-underline-offset:4px}.MarketingGuidePage_contents__ApohG>a{display:block;padding-block:8px}.MarketingGuidePage_article__lSnje{max-width:770px;min-width:0;font-size:16px;line-height:1.9;color:#46584d}.MarketingGuidePage_article__lSnje>section{scroll-margin-top:28px;margin-bottom:40px}.MarketingGuidePage_article__lSnje h2{margin-bottom:16px;color:#174c3a;font-size:27px;line-height:1.45;font-weight:650}.MarketingGuidePage_article__lSnje p+p{margin-top:14px}.MarketingGuidePage_article__lSnje ul{list-style:disc;padding-inline-start:23px;margin-block:18px 0}.MarketingGuidePage_article__lSnje li{padding-inline-start:4px;margin-block:8px}.MarketingGuidePage_article__lSnje li::marker{color:#66846a}.MarketingGuidePage_article__lSnje .MarketingGuidePage_example__PRpiV{padding:30px;border-inline-start:3px solid #ad893e;background:#eee8d8}.MarketingGuidePage_example__PRpiV h2{margin-top:12px;font-size:24px}.MarketingGuidePage_faq__bZwnf details{border-bottom:1px solid #d3dccd;padding-block:18px}.MarketingGuidePage_faq__bZwnf summary{cursor:pointer;color:#172e25;font-size:16px;line-height:1.6;font-weight:700;padding-inline-end:12px}.MarketingGuidePage_faq__bZwnf details p{padding-top:14px}.MarketingGuidePage_resources__WHIdA{padding-block:58px 68px;border-top:1px solid #d3dccd;background:#eef1e7;scroll-margin-top:100px}.MarketingGuidePage_resources__WHIdA h2{max-width:760px;color:#174c3a;font-size:clamp(27px,3vw,35px);line-height:1.5;margin-block:12px 28px}.MarketingGuidePage_resourceList__NlmTV{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,260px),1fr));gap:32px;list-style:none;padding:0;margin:0}.MarketingGuidePage_resourceList__NlmTV li{border-top:2px solid #174c3a}.MarketingGuidePage_resourceList__NlmTV a{height:100%;display:flex;flex-direction:column;padding-block:22px 6px;color:#174c3a}.MarketingGuidePage_resourceList__NlmTV h3{font-size:20px;line-height:1.55;font-weight:700;margin-bottom:12px}.MarketingGuidePage_resourceList__NlmTV p{color:#526253;font-size:14px;line-height:1.85;margin-bottom:22px}.MarketingGuidePage_readLink__j7mk0{display:flex;align-items:center;gap:10px;margin-top:auto;min-height:44px;font-size:13px;font-weight:800;text-decoration:underline;text-underline-offset:5px}[dir=rtl] .MarketingGuidePage_readLink__j7mk0 svg{transform:scaleX(-1)}.MarketingGuidePage_cta__AIlRD{padding-block:54px;background:#174c3a;color:#fffdf8}.MarketingGuidePage_ctaInner__BJX9M{display:flex;align-items:center;justify-content:space-between;gap:40px}.MarketingGuidePage_ctaInner__BJX9M>div{max-width:760px}.MarketingGuidePage_cta__AIlRD h2{color:#fffdf8;font-size:31px;line-height:1.5;margin-bottom:12px}.MarketingGuidePage_cta__AIlRD p{color:#e1e9dd;font-size:16px;line-height:1.9}.MarketingGuidePage_cta__AIlRD .MarketingGuidePage_button__eFA_b{flex-shrink:0;background:#f7f3ea;color:#174c3a}.MarketingGuidePage_cta__AIlRD .MarketingGuidePage_button__eFA_b:hover{background:#e9dfc9}.MarketingGuidePage_footer__RM784{padding-block:24px;background:#102f25;color:#e1e9dd}.MarketingGuidePage_footerInner__QIWom{display:flex;justify-content:space-between;align-items:center;gap:16px}.MarketingGuidePage_footer__RM784 p{font-size:17px;font-weight:700}.MarketingGuidePage_footer__RM784 nav{display:flex;gap:24px;flex-wrap:wrap}.MarketingGuidePage_footer__RM784 a{min-height:44px;display:inline-flex;align-items:center;color:#e1e9dd;font-size:13px}@media (max-width:860px){.MarketingGuidePage_bodyLayout__Ogtbp{grid-template-columns:minmax(0,1fr);gap:32px}.MarketingGuidePage_contents__ApohG{position:static;border-inline-end:0;padding-inline-end:0;padding-bottom:24px;border-bottom:1px solid #d3dccd}.MarketingGuidePage_contents__ApohG a{font-size:14px}.MarketingGuidePage_contents__ApohG li{padding-block:9px}.MarketingGuidePage_ctaInner__BJX9M{align-items:flex-start;flex-direction:column;gap:24px}}@media (max-width:560px){.MarketingGuidePage_container__piVXd{width:calc(100% - 36px)}.MarketingGuidePage_navigation__1EHH5{min-height:80px;gap:12px;flex-wrap:wrap;padding-block:14px}.MarketingGuidePage_brand__RzPRv{font-size:21px;gap:7px}.MarketingGuidePage_navActions__m_LEJ{gap:14px}.MarketingGuidePage_navActions__m_LEJ>.MarketingGuidePage_button__eFA_b{min-height:44px;padding:10px 14px;font-size:12px}.MarketingGuidePage_navActions__m_LEJ>a{font-size:13px}.MarketingGuidePage_hero__YRXqt{padding-bottom:32px}.MarketingGuidePage_hero__YRXqt h1{font-size:33px;line-height:1.3}.MarketingGuidePage_introduction__jSWEG{font-size:16px}.MarketingGuidePage_bodyLayout__Ogtbp{padding-block:28px 32px}.MarketingGuidePage_article__lSnje h2{font-size:24px}.MarketingGuidePage_article__lSnje .MarketingGuidePage_example__PRpiV{padding:24px 20px}.MarketingGuidePage_resources__WHIdA{padding-block:38px 44px}.MarketingGuidePage_resourceList__NlmTV{gap:20px}.MarketingGuidePage_cta__AIlRD{padding-block:38px}.MarketingGuidePage_cta__AIlRD h2{font-size:27px}.MarketingGuidePage_footerInner__QIWom{align-items:flex-start;flex-direction:column}}